Publications

James is a published author in both fields of his expertise. With two books in marketing and a third on video production his titles are available in all major book stores and all good independent retailers.

 

Available In These Shops

Exhibition and Trade Show Blueprint

The Executive’s Guide To Successfully Commissioning Video Productions
As a company executive you do not need to know the complete ins and outs of how to make a video from a technical and creative point of view.

Having a thorough understanding of the video production process, minus all the bits you don’t need to know, is however invaluable.

This book will enable you to be in control through having a detailed understanding of the processes involved, make educated production decisions, as well as being able to give considered direction and input along every step of the way.

At executive level, a solid grasp of the video production process is essential for the overall smooth running and timely delivery of a successful video project for which you are ultimately responsible.

  • Understand the production process
  • Choose the right provider for your needs
  • How to make key production decisions
  • Secrets of successful and timely project delivery

 
Available in print, kindle or audio book format.
 

 

Available In These Shops

Exhibition and Trade Show Blueprint

Exhibition and Trade Show: BLUEPRINT
You can reap HUGE rewards at an exhibition or trade show, IF… you follow a proven formula for success.
 
In this step-by-step guide on how to plan, prepare and execute a show that is both successful and profitable, you will learn:

  • How to attract the right sort of stand visitors (and avoid time wasters)
  • Secrets to consistent, high-value interactions which lead to sales
  • The exhibition profits ‘Holy Grail’
  • Stand management strategies for winners
  • Disaster avoidance and expert pre-show planning
  • How to double the amount of qualified visitors to your stand
  • How to get press at the event to feature YOUR company
  • Effective show specials that do not affect your profit margins
  • Prudent exhibition cost-saving
  • How YOU can eclipse your competition at a show
  • Attention grabbing ‘hooks’ to get the undivided attention of passers-by
  • Exhibition and trade show visitor profiling, and its importance
  • How to win extra sales by avoiding the biggest complaint of exhibition visitors
  • A better alternative to the most common, flawed exhibition practice
  • Secrets for a successful demonstration
  • How to get show visitors eager to see you again after the show
  • Highly effective strategies to protect your exhibit and staff from time-vampires and time wasters
  • Exhibition espionage
  • The secret to effortless sales conversions after a show
  • How to win sales that your competition ‘leave on the table’
  • The ‘inner circle’ profit opportunity at trade shows and exhibitions

This is not a book diluted with content on conferences.
It is a book for business owners, executives, sales and marketing professionals who have a responsibility to deliver a strong return on their company’s investment into exhibiting at a trade show.
 
Regardless of whether your background is administrative, marketing or sales based, this book will empower you and your company to ultimately make as many sales as possible during and after a show.
 
Available in print, kindle or audio book format.
 

 

Available In These Shops
Insider's Guide To Exhibition Success

The Insider’s Guide To Exhibition Success
If you are preparing for an exhibition and would like to:

  • Get a much greater number of qualified leads from ideal prospects.
  • Dramatically increase your team’s ability to close deals.
  • Learn insider secrets and tips about how to directly make sales at an exhibition.

This book will show you:

  • How you can turbo-charge the number of prospects you will see.
  • Proven strategies to successfully open and qualify prospects.
  • An essentially zero-cost way in which you can literally ‘steal’ the attention at a show, and boost enquiries for your company.
  • The blue-print formula for success in getting free editorial coverage in your trade publications.
  • Show Specials that don’t affect your bottom-line.
  • The real story behind how to successfully ‘data-capture’.
  • How to avoid the biggest mistakes commonly made by exhibitors which annoy and alienate prospects.
  • How to cut your workload in making sales after a show by as much as 70%.